Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Gold rose to a more than three-month high on 21 August, supported by a weaker US dollar and technical momentum, while high prices continued to weigh on Indian retail demand.gold prices, gold jewellery, Indian retail demand, bullion market, gold rally, jewellery industry, silver prices, precious metals, gold buying, jewellery retailers

Selling old gold jewellery can trigger capital gains tax, but buying new jewellery with the proceeds does not automatically offset the liability under Indian income-tax rules for taxpayers.

Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.

P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.

PNG Jewellers opened a company-owned store in Gurugram on August 15, expanding its Delhi NCR presence with gold, diamond and silver jewellery across categories.

Rising gold prices are influencing festive and wedding jewellery demand, with retailers and consumers showing greater interest in lightweight designs and distinctive chains, according to the report.

India’s gem and jewellery exports rose 2.44% to $9.17 billion during April-July 2026, supported by studded gold, silver and platinum jewellery despite weaker diamond shipments.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.

Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.

IIJS Bharat Premiere 2026 brought India’s jewellery trade together in Mumbai from August 5 to 10, with sourcing, exports, technology and changing consumer demand shaping business discussions.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.